Communicator or Biz Leader?
Probably not. But aren't we taught in PR 101 that the Public Relations role is essential and integrated with management? Even in NIMS & ICS (crisis management models) the Public Information function is part of the administration.
It's important to see yourself as the trusted counsel for management. It's a good thing to have an opinion and to share it. Management should see that you have a point of view and that you are knowledgeable about your business, your industry and your customers. Having a solid understanding of the bigger picture only helps you do your job better. In an article about the C-Suite, Thomas Mattia states: "Good communicators continuously look for new ways to engage their people and energize the business." You can't do that if you don't take the time to understand how it all works.
Even if you're consulting for several clients in different industries, you need to be familiar with each business. Then you can be the trusted counsel that the Public Relations role is supposed to fill. You have a unique perspective as the PR pro.
You can step back from manufacturing, finance and legal. You can take all the modules and mix them all together to see them in a fresh way. That's what we are good at it. Telling the story that engages and building those relationships between an organization and the public it serves.
The benefit of being so involved is that you will be present for management decisions. You won't have to worry about justifying your role. It will be seen as an essential part of doing business the right way. Communicator? Yes. Business Leader? Definitely.
